Cleverness in simplicity

Simple business ideas work well because they just make sense. Quirky marketing does spice it up a bit though.

Also doesn’t it seem a lot of products these days are moving towards subscription services? I don’t know why I still have an issue with automatic monthly direct debits vs paying for a product I can hold in my hand. Perhaps its just a case of to getting used to a new way of doing things. It is better for economics both for the supplier (stable cash-flow) and consumer (savings). Between netflix, spotify and a service I heard about that delivers basket of organic fresh vegetables through a subscription to farming associations (another win-win). There are loads more out there.

Perhaps in the not so distant future there will be a time when we wont have to worry about going out and buying things because they will come to us automatically each month. Push Purchasing? Is that scary? does that mean lack of control or freedom? share your thoughts below

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